Quotations on Advertising

190 Quotes Found
Displaying 1 through 50



Advertising is the principal reason why the business man has come to inherit the earth.
- James Randolph Adams
(Keywords: Business, Advertising, Earth, Man, Reason)

The most common trouble with advertising is that it tries too hard to impress people.
- James Randolph Adams
(Keywords: People, Advertising, Trouble)

Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.
- James Randolph Adams
(Keywords: Intelligence, Advertising, Insult, Respect, Worth)

If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
- James Randolph Adams
(Keywords: Advertising, Public, Respect)

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
- James Randolph Adams
(Keywords: Beauty, Men, Advertising, Forget)

Advertising men and politicians are dangerous if they are separated. Together they are diabolical.
- Phillip Adams
(Keywords: Men, Advertising, Politicians)

The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.
- Fred Allen
(Keywords: Advertising, Vice)

The advertising world had space men in it before spacemen existed.
- Fred Allen
(Keywords: Men, Advertising, Space, World)

An advertising agency is 85 percent confusion and 15 percent commission.
- Fred Allen
(Keywords: Advertising, Confusion)

And it's interesting, when you look at the predictions made during the peak of the boom in the 1990s, about e-commerce, or internet traffic, or broadband adoption, or internet advertising, they were all right - they were just wrong in time.
- Chris Anderson
(Keywords: Time, Adoption, Advertising, Internet, Right, Wrong)

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.
- Richard Attenborough
(Keywords: Movies, Advertising, Promotion, Words)

Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.
- Christian Audigier
(Keywords: Advertising, Celebrity, Fashion, Now, World)

Extension work is not exhortation. Nor is it exploitation of the people, or advertising of an institution, or publicity work for securing students. It is a plain, earnest, and continuous effort to meet the needs of the people on their own farms and in the localities.
- Liberty Hyde Bailey
(Keywords: Work, People, Advertising, Effort, Exploitation, Needs, Publicity, Students)

The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads.
- Michael D. Barnes
(Keywords: Advertising, Americans, Majority, Now, Right, Running, Television, Washington)

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.
- Jean Baudrillard
(Keywords: Advertising, Commitment, Credibility, Effect, Giving, Today)

Today's smartest advertising style is tomorrow's corn.
- William Bernbach
(Keywords: Advertising, Style, Today, Tomorrow)

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
- William Bernbach
(Keywords: Advertising, Forget, Saying, Will, Words)

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
- William Bernbach
(Keywords: Art, Science, Advertising, Persuasion)

In my opinion, fun is what makes advertising successful.
- Leo Bogart
(Keywords: Successful, Advertising, Fun, Opinion)

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
- Leo Bogart
(Keywords: Success, Idea, Advertising, Myth)

It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.
- Edward Bok
(Keywords: Growth, Advertising, American, Country, Excellence, Literary, Present)

The force of the advertising word and image dwarfs the power of other literature in the 20th century.
- Daniel J. Boorstin
(Keywords: Power, Advertising, Force, Literature, Word)

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.
- Warren E. Burger
(Keywords: Legal, Advertising, Advice, First, Visit, Will)

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
- Leo Burnett
(Keywords: Dreams, Work, Advertising, Deals, Needs)

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
- Leo Burnett
(Keywords: Advertising, Dishonesty)

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
- Leo Burnett
(Keywords: Advertising, Nothing, Opinion)

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
- Leo Burnett
(Keywords: Advertising, Creation, Originality, Relationships, Words)

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
- Leo Burnett
(Keywords: Advertising, Creation, Relationships, Words)

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
- Leo Burnett
(Keywords: People, Advertising, Pretty)

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
- Leo Burnett
(Keywords: Business, Purpose, Advertising, Service)

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
- Leo Burnett
(Keywords: Idea, Selling, Advertising, Today)

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
- Leo Burnett
(Keywords: People, Advertising, Will)

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
- Leo Burnett
(Keywords: Advertising, Appetite, Will)

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
- Leo Burnett
(Keywords: Death, People, Advertising, Misleading)

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
- Leo Burnett
(Keywords: Business, Heart, Ability, Advertising, Sense)

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
- Leo Burnett
(Keywords: Belief, Advertising, Information, Mind, Public)

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
- Leo Burnett
(Keywords: Advertising, Speech)

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
- Leo Burnett
(Keywords: Boss, Advertising, Creation, Trying)

I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it.
- Augusten Burroughs
(Keywords: Advertising, Pretty, Years)

But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.
- Jim Cantalupo
(Keywords: Selling, Advertising, Kids)

Chess is the most elaborate waste of human intelligence outside of an advertising agency.
- Raymond Chandler
(Keywords: Intelligence, Advertising, Chess, Waste)

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
- Raymond Chandler
(Keywords: Intelligence, Advertising, Chess, Waste)

It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.
- Raymond Chandler
(Keywords: Advertising, Country, Mind, Obvious, Pretty)

Sanely applied advertising could remake the world.
- Stuart Chase
(Keywords: Advertising, World)

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
- Stuart Chase
(Keywords: Advertising, First, Law, Promise)

Advertising is the very essence of democracy.
- Anton Chekhov
(Keywords: Advertising, Democracy)

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
- Jay Chiat
(Keywords: Advertising, Sense)

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
- Jay Chiat
(Keywords: Technology, Advertising, Will)

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
- Jay Chiat
(Keywords: Work, Advertising, Want)

I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity.
- Julie Christie
(Keywords: Love, Business, People, Advertising, Film, Integrity)



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