Quotations on Marketing

43 Quotes Found
Displaying 1 through 43



It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.
- Alvin Ailey
(Keywords: People, Marketing, Theater, Will)

There will always be some kid who's the new Kurt Cobain writing great lyrics and singing from his soul. The problem is they're not marketing that anymore or putting it out there.
- Rosanna Arquette
(Keywords: Soul, Marketing, Singing, Will, Writing)

It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.
- Dirk Benedict
(Keywords: Actors, Marketing, Stars, Vice)

The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.
- Don Bluth
(Keywords: Music, Work, Sex, People, Action, Selling, Film, Marketing, Running)

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.
- Don Bluth
(Keywords: Business, Disney, Marketing, Philosophy)

The bottom line is that these athletes tend to be safer investments because they really value their marketing opportunities. They don't make as much money as during their active careers.
- Dick Butkus
(Keywords: Money, Athletes, Careers, Marketing, Value)

Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now.
- John Carmack
(Keywords: Truth, End, Marketing, Now, Right)

My relationship with Music Row has always been, from my end, optimistic and hopeful that there is more than one way to approach the writing, recording, and marketing of an album.
- Deana Carter
(Keywords: Music, End, Marketing, Writing)

Music is always occurring. It is just a matter of marketing, attention, and many other factors, that determines whether people will hear these songs or not.
- Judy Collins
(Keywords: Music, People, Attention, Marketing, Songs, Will)

Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion.
- David Crane
(Keywords: Business, Artists, Company, Credit, Marketing, President, Promotion)

That feeling of freedom, open highways of possibilities, has kind of been lost to materialism and marketing.
- Sheryl Crow
(Keywords: Feeling, Freedom, Marketing, Materialism, Open, Possibilities)

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
- Peter Drucker
(Keywords: Customer, Marketing, Service)

There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.
- Lawrence Eagleburger
(Keywords: Business, Work, American, Commerce, Community, Marketing, Partnership, State, states, United)

I was a pretty good coach and working with marketing was like coaching.
- Bernie Ebbers
(Keywords: Coach, Coaching, Marketing, Pretty)

There's nothing remotely interesting to me about marketing music as a product.
- Mark Edwards
(Keywords: Music, Marketing, Nothing)

With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.
- David Halberstam
(Keywords: Driving, Marketing, Television, Today, World)

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
- Trip Hawkins
(Keywords: Effort, Focus, Key, Marketing, Software)

It will work. I am a marketing genius.
- Paris Hilton
(Keywords: Work, Genius, Marketing, Will)

The ultimate test of a finished account executive is his ability to write a sound marketing plan.
- Morris Hite
(Keywords: Ability, Marketing, Sound)

They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go.
- Josh Holloway
(Keywords: Love, Marketing, Name, Names, Value)

By the immediate preservation of eggs for home consumption through the use of water glass or lime water, larger supplies of fresh eggs may be made available for marketing later in the season, when production is less and prices higher.
- David F. Houston
(Keywords: Home, Marketing, May, Production, Water)

No one in my family had a retail or marketing background. They were professionals. They didn't understand just what I was doing by going into retailing. After I started, though, it got into my blood. I knew this was what I wanted.
- Andrea Jung
(Keywords: Family, Blood, Marketing, professionals)

Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114.
- Andrea Jung
(Keywords: Beauty, Selling, First, Marketing, Will, Years)

Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.
- Andrea Jung
(Keywords: Love, Mother, Wife, People, Frustration, Marketing, Passion)

I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.
- Lisa Kudrow
(Keywords: Life, Marketing, Privacy, Worth)

Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff.
- Emeril Lagasse
(Keywords: Home, People, Books, Marketing, Public, Support, Writers)

I'm not a marketing person. I don't ask myself questions. I go by instinct.
- Karl Lagerfeld
(Keywords: Instinct, Marketing, Questions)

We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services.
- John Larson
(Keywords: Successful, Ability, Investment, Marketing, Order)

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.
- Arthur Levitt
(Keywords: Business, Growth, Ability, Customer, Marketing, Service)

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.
- Julianne Moore
(Keywords: Time, Advertising, America, Marketing, World)

There is probably a perverse pride in my administration... that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who's occupied this office has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion.
- Barack Obama
(Keywords: Politics, Success, Policy, Marketing, Office, Opinion, Pride, Public, Public opinion, Right)

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
- David Ogilvy
(Keywords: Judgment, Marketing, Post, Research, Support)

Money coming in says I've made the right marketing decisions.
- Adam Osborne
(Keywords: Money, Decisions, Marketing, Right)

I spent 10 years as a marketing manager. I've found my experience in the financial world invaluable background for writing about white-collar crimes.
- Sara Paretsky
(Keywords: Experience, Manager, Financial, Marketing, World, Writing, Years)

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.
- Nile Rodgers
(Keywords: Music, Marketing, Repetition)

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
- John Romero
(Keywords: Strategy, First, Marketing, Rest, World)

I do not believe in censorship, but I believe we already have censorship in what is called marketing theory, namely the only information we get in mainstream media is for profit.
- Sam Sheppard
(Keywords: Censorship, Information, Marketing, Media, Profit, Theory)

In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.
- Peter Sotos
(Keywords: Work, People, Marketing, Past, Sales)

I'm in the process of brainstorming with my marketing team and all that stuff, trying to come up with a concept for a late-night restaurant for people in Birmingham.
- Ruben Studdard
(Keywords: People, Marketing, Trying)

Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories.
- David Talbot
(Keywords: Money, Marketing, News, Word)

But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.
- Vivienne Westwood
(Keywords: People, Marketing, Public)

What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism.
- Rowan Williams
(Keywords: Culture, Disney, Marketing, Obsession)

In marketing you must choose between boredom, shouting and seduction. Which do you want?
- Roy H. Williams
(Keywords: Boredom, Marketing, Seduction, Want)









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