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Quotations on Advertising 107 Quotes Found Advertising is the principal reason why the business man has come to inherit the earth. The most common trouble with advertising is that it tries too hard to impress people. Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult. Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold. Advertising men and politicians are dangerous if they are separated. Together they are diabolical. The advertising world had space men in it before spacemen existed. And it's interesting, when you look at the predictions made during the peak of the boom in the 1990s, about e-commerce, or internet traffic, or broadband adoption, or internet advertising, they were all right - they were just wrong in time. In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie. Extension work is not exhortation. Nor is it exploitation of the people, or advertising of an institution, or publicity work for securing students. It is a plain, earnest, and continuous effort to meet the needs of the people on their own farms and in the localities. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. In my opinion, fun is what makes advertising successful. The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply. It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence. The force of the advertising word and image dwarfs the power of other literature in the 20th century. It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house. The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising. The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'. Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. Good advertising does not just circulate information. It penetrates the public mind with desires and belief. I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them. Chess is the most elaborate waste of human intelligence outside of an advertising agency. Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency. But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer. Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop. I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity. The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear. Advertising is the life of trade. When I first started writing, I was in advertising at the time, I was doing most of my writing on weekends. I had studied most of the other series heroes and I figured it would be fun for mine to be different and put him in and around water. So I dreamed up Dirk Pitt. Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood. Television is more of a business. You can't take as many risks, because there's so many channels now, and the advertising's dropping. If you had the opportunity and some talent, there was no way you couldn't progress, because it was an open market. There was the advertising world, and there was the documentary world. The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be. Censorship is advertising paid by the government. There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising. Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero. We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion. In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that. They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range. I long for the day when advertising will become a business for a grown man. Taxpayers will not stand for - nor should they - the funding of poster sites, leaflets or advertising. What people will support is funding for political education, for training, for party organization. It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise. Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time. It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'. Advertising was fairly simple work, and I really just wanted a job where I could sit and write every day and not get fired for it like I had at other jobs, but it was fun.
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