Quotations by Marshall McLuhan

69 Found
Displaying 1 through 50


Born: Friday, July 21, 1911
Died: Wednesday, December 31, 1980 (69 years old)
Profession: Sociologist
Nationality: Canadian


A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
- Marshall McLuhan
(Keywords: Society, Right, Ritual)

A point of view can be a dangerous luxury when substituted for insight and understanding.
- Marshall McLuhan
(Keywords: Luxury, Understanding)

A typewriter is a means of transcribing thought, not expressing it.
- Marshall McLuhan
(Keywords: Thought)

Ads are the cave art of the twentieth century.
- Marshall McLuhan
(Keywords: Art)

Advertising is an environmental striptease for a world of abundance.
- Marshall McLuhan
(Keywords: Environmental, Abundance, Advertising, World)

Advertising is the greatest art form of the 20th century.
- Marshall McLuhan
(Keywords: Art, Advertising)

Affluence creates poverty.
- Marshall McLuhan
(Keywords: Poverty)

All media exist to invest our lives with artificial perceptions and arbitrary values.
- Marshall McLuhan
(Keywords: Values, Media, Perceptions)

American youth attributes much more importance to arriving at driver's license age than at voting age.
- Marshall McLuhan
(Keywords: Age, American, Importance, Voting, Youth)

An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
- Marshall McLuhan
(Keywords: Man, Terror, World)

Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
- Marshall McLuhan
(Keywords: Love, Contempt, Hate)

Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
- Marshall McLuhan
(Keywords: Education, Entertainment, First)

Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.
- Marshall McLuhan
(Keywords: Action, Appetite, Enjoyment, Expression, Will, World)

Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.
- Marshall McLuhan
(Keywords: Art, Beginning, Culture, Old)

Art is anything you can get away with.
- Marshall McLuhan
(Keywords: Art)

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
- Marshall McLuhan
(Keywords: Age, Technology)

As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
- Marshall McLuhan
(Keywords: Direction, Unity, World)

Canada is the only country in the world that knows how to live without an identity.
- Marshall McLuhan
(Keywords: Canada, Country, Identity, World)

Darkness is to space what silence is to sound, i.e., the interval.
- Marshall McLuhan
(Keywords: Darkness, Silence, Sound, Space)

Diaper backward spells repaid. Think about it.
- Marshall McLuhan

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
- Marshall McLuhan
(Keywords: Experience, Behavior, Understanding)

Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
- Marshall McLuhan
(Keywords: Thought, Care, Writing)

For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
- Marshall McLuhan
(Keywords: Time, Man, Mystery, Space)

Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist.
- Marshall McLuhan
(Keywords: Artist, First, Taste)

Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
- Marshall McLuhan
(Keywords: Art, People, Language, Today)

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
- Marshall McLuhan
(Keywords: Society, Time, Day, Historians, Will)

I don't necessarily agree with everything I say.
- Marshall McLuhan

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.
- Marshall McLuhan
(Keywords: Art, Beginning, Culture, Dew, Old)

I wouldn't have seen it if I hadn't believed it.
- Marshall McLuhan

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
- Marshall McLuhan
(Keywords: Goal, Advertising, Aspirations, Consciousness, Harmony, Impulses)

If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
- Marshall McLuhan
(Keywords: Age)

In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
- Marshall McLuhan
(Keywords: Age, Being, Consciousness, Information)

Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
- Marshall McLuhan
(Keywords: Despair, Feeling)

It is the framework which changes with each new technology and not just the picture within the frame.
- Marshall McLuhan
(Keywords: Technology)

Jokes are grievances.
- Marshall McLuhan
(Keywords: Jokes)

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
- Marshall McLuhan
(Keywords: Aggression, Consciousness, Manipulation, Public, Yield)

Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
- Marshall McLuhan
(Keywords: Car, Failure, America)

Money is a poor man's credit card.
- Marshall McLuhan
(Keywords: Money, Credit, Man, Poor)

Money is just the poor man's credit card.
- Marshall McLuhan
(Keywords: Money, Credit, Man, Poor)

Most of our assumptions have outlived their uselessness.
- Marshall McLuhan
(Keywords: Uselessness)

Obsolescence never meant the end of anything, it's just the beginning.
- Marshall McLuhan
(Keywords: Beginning, End)

One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
- Marshall McLuhan
(Keywords: Information, Living, State)

Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
- Marshall McLuhan
(Keywords: Age, Anxiety, Job, Result, Today, Tools, Trying, Yesterday)

Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
- Marshall McLuhan
(Keywords: Politics, Will)

Publication is a self-invasion of privacy.
- Marshall McLuhan
(Keywords: Privacy, Self)

Schizophrenia may be a necessary consequence of literacy.
- Marshall McLuhan
(Keywords: May)

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
- Marshall McLuhan
(Keywords: Men, Nature, Communication, Content, Media)

Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
- Marshall McLuhan
(Keywords: War, America, Comfort, Living, Television, Vietnam)

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
- Marshall McLuhan
(Keywords: Business, Magic)

The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
- Marshall McLuhan
(Keywords: Car, Man)



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